Passionate about hunting, fishing, and outdoor activities. An international conglomerate deeply rooted in the hunting, fishing, and outdoor industry.
+2.0bn
STORE REVENUE (SEK)
~170
STORES
+20%
GROWTH IN STORE REVENUE (LAST 5 YEARS)
Burdock Outdoor Group AB is the largest retail player in the Nordic region within hunting, fishing, and outdoor gear, with a total store turnover of 2 billion SEK.
Burdock Outdoor Group is represented by 170 stores in Scandinavia. The group consists of three retail chains and manages 8 proprietary brands along with several specialized media channels.
Selmer Capital acquired the majority of Interjakt in 2019. In 2023, Interjakt merged with Jaktia to form Burdock Outdoor Group AB.
