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Passionate about hunting, fishing, and outdoor activities. An international conglomerate deeply rooted in the hunting, fishing, and outdoor industry.

+2.0bn

STORE REVENUE (SEK)

~170

STORES

+20%

GROWTH IN STORE REVENUE (LAST 5 YEARS)

Burdock Outdoor Group AB is the largest retail player in the Nordic region within hunting, fishing, and outdoor gear, with a total store turnover of 2 billion SEK.

Burdock Outdoor Group is represented by 170 stores in Scandinavia. The group consists of three retail chains and manages 8 proprietary brands along with several specialized media channels.

Selmer Capital acquired the majority of Interjakt in 2019. In 2023, Interjakt merged with Jaktia to form Burdock Outdoor Group AB.

Investments

    Defigo

    A smarter building with digital doors

    Lafinto

    Tailor-made solutions for service and utility vehicles.

    ADDRESS:

    Drammensveien 161, 0277 Oslo

    E-MAIL:

    kontakt@selmercapital.no

    SOCIAL MEDIA:

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